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Founded by me. Made for you.

Changing the beauty game…

Following a move from New York to California, I not only transitioned to a more simplified lifestyle, I adopted a healthier, minimalistic one. Having worked in the beauty industry for over a decade, it was clear how cluttered and confusing the color cosmetics world was when it really didn’t have to be.

And so lilah b. was born.



Encouraging a movement to declutter, minimize and simplify, I created a streamlined collection of color to provide the modern day woman with only the tools she really needs.



Every product is multi-purpose, allowing women to achieve a finished look using fewer products.


Inspired by the healthy lifestyle that surrounds us in Northern California, I pride myself in creating a collection that is not only effortless, it is simply good for you.


lilah b. products are formulated without:
– gluten
– parabens
– phthalates
– sulfates
– synthetic fragrances

Vegan. Cruelty-free.