Our Founder

Cheryl Yannotti Foland

Following a move to California from Manhattan, beauty veteran Cheryl Yannotti Foland not only transitioned to a more simplified lifestyle, she adopted a healthier, minimalistic one.

“Moving West more than a decade ago forced me to slow down and appreciate what I really needed in my life – this included clothing and beauty products.  Working in the industry for more than a decade, it was clear that the color cosmetics world was oftentimes excessive, cluttered and confusing when it really didn’t have to be.”

And so lilah b. was born – a streamlined color collection of luxurious, multi-purpose products providing the modern day woman with only the tools she really needs. 

“I encourage women to be thoughtful and mindful of their purchasing –  and to declutter, minimize and simplify their beauty routine with purposeful products.  Beauty should be about quality, not quantity and so I set out to create a healthy, ‘good for you’ collection that offers a flawless finish with ease.”

Cheryl’s attention to every detail – from the exquisite formulations and luxurious textures to the sophisticated pebble-shaped packaging – provides a luxe, sensory experience like no other.