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About Us

Our Story

lilah b. makes beauty simple.

Our minimalistic collection of color allows women to achieve a finished look with fewer products… encouraging a movement to declutter, minimize and simplify.

Housed in sleek and modern signature stone compacts, our high performance, multi-purpose products offer classic colors with sophisticated twists and luxurious textures. Inspired by the healthy lifestyle that surrounds us in Northern California, we pride ourselves in creating a collection that is not only effortless, it is simply good for you.

We believe with less, you are more.

Our Founder

Cheryl Yannotti Foland

Following a move to California from Manhattan, beauty veteran Cheryl Yannotti Foland not only transitioned to a more simplified lifestyle, she adopted a healthier, minimalistic one.

“Moving West more than a decade ago forced me to slow down and appreciate what I really needed in my life – this included clothing and beauty products.  Working in the industry for more than a decade, it was clear that the color cosmetics world was oftentimes excessive, cluttered and confusing when it really didn’t have to be.”

And so lilah b. was born – a streamlined color collection of luxurious, multi-purpose products providing the modern day woman with only the tools she really needs. 

“I encourage women to be thoughtful and mindful of their purchasing –  and to declutter, minimize and simplify their beauty routine with purposeful products.  Beauty should be about quality, not quantity, and so I set out to create a healthy, ‘good for you’ collection that offers a flawless finish with ease.”

Cheryl’s attention to every detail – from the exquisite formulations and luxurious textures to the sophisticated pebble-shaped packaging – provides a luxe, sensory experience like no other.

Our Formulations

It’s love at first touch.

lilah b. offers clean, healthy, skin-kind formulations. Crafted with exceptional purity, our formulas combine nourishing and moisturizing ingredients from earth and sea. Rich in aloe, agar and other beneficial botanicals, our luxurious collection delivers a natural, glowing finish.

All lilah b. products are formulated without:

- Gluten
- Parabens
- Phthalates
- Sulfates
- Synthetic fragrances

Vegan friendly.