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Our Founder

Our Founder - Cheryl Yannotti Foland

Following a move to California from New York, beauty veteran Cheryl Yannotti Foland not only transitioned to a more simplified lifestyle, she adopted a healthier, minimalistic one.

Having worked in the industry for more than a decade, it was clear that the color cosmetics world was oftentimes excessive, cluttered and confusing when it really didn’t have to be.

And so lilah b. was born – a streamlined color collection of luxurious, multi-purpose products providing the modern day woman with only the tools she really needs.

Minimal yet complete, finished yet natural and always chic…lilah b.